They tell you that you must be "born with it" -- charisma or writing ability or speaking skill -- to do it well.
That's a load of crap.
Every single speaking and writing skill can be worked and practiced and improved, especially when you figure out what makes you passionate about the subject at hand. You may never be an MLK level writer or orator (or maybe you will!), but you can still affect others with your passion, your point of view, and your vision. Verbal & written communication (along with actions, of course) are the basis by which we, as humans, can influence each other and our environment for the good.
Research shows that people are moved by STORY -- the most effective way to communicate.
Jobs communication coaching:
HONE AND REHEARSE
- wage negotiations